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About

Laimograph is an animation and motion design studio that creates short animated videos for B2B and B2C, which tell, explain, entertain, and emotionally involve the audience. An animated video also allows you to maximize the conversion rate of your online campaigns, much more than a static image. When inserted on a web page, an explainer video also helps improve organic traffic to the site.

The symbol

As a Sardinian by origin, I have always been attracted by the charm of Sardinian culture and its archaic traditions.


I come from an ancient land rich in myths and symbols, expressions of the fusion between the sacred and the profane, between human ingenuity and wild nature.

I particularly love the artistic and artisanal expression of the Sardinian people. Through the manual skills of the craftsman, the symbolic memory of a people proud of their traditions, rich in mystery, is fixed in the material. Like the carnival performances in which the masks of oxen and guardians parade in combat, instinctive nature and human domination.

The mask represented in the Laimograph symbol refers to a world that has the scent of the earth, of its plants, of wood, of stone, and of stories handed down for generations around the fire.

Behind the mask

Behind the mask there is me, Andrea Lai , motion designer/animator. I have a background of years spent both in an agency and as a freelancer as a senior graphic designer, mainly on brand design projects. In 2021 I decided to open Laimograph, my sole proprietorship, to dedicate myself exclusively to motion design and animation projects, and this after a few years spent professionally deepening what had already been a great passion for a long time. Passion, Professionalism and Planning are the three big 'P's' that first gave life to the dream and then to the Laimograph project, generator of ideas and stories in motion.

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