The Well-FI

Mareblu supports LILT (Italian League for the Fight against Cancer), supporting it in all its activities through awareness-raising and education in cancer prevention. This project stems from an insight: the gestures that we make daily on our smartphones are similar to those that a woman operates during self-examination at otherwise. Hence the idea of ​​developing an app that taught women how to perform a correct self-examination.

Agency: Tribe
Art direction: Giorgio Garlati, Matteo Tommasi
Client: Mareblu